A strong personal brand is beneficial on many levels. At the core it differentiates the designer, developer, marketer, etc, from the rest of the pack within crowded disciplines. It functions as a self-promotion agent that works for the practitioner 24/7/365 ultimately ensuring this person becomes a magnet for new and interesting work opportunities.
A while back I purchased a Logitech Comfort Lapdesk for Notebooks, which, in general, is an excellent product. So excellent that my wife has basically taken ownership of it! As it turns out, it really wasn’t for me, since I needed something… flatter.
So yesterday I purchased a Logitech N315 Portable Lapdesk, and I think it’s going to work better for me since it’s a very low-profile platform on which to work, and it’s flat, not angled. The angle of other lapdesk products causes problems for my wrists when I’m seated, so this works out much better. And it’s very well insulated, so my lap no longer feels as if it’s going to spontaneously combust when my Macbook Pro is resting on it. Score!